Bass thumping while hearts beat as one, a feeling washes over you. More than how to move, it's about your own groove in this remix on the happiness it brings.
Mattia is not your average builder and neither are the bikes of Legor Cicli. A punk rock ethos imbued with Italian tradition and a love for riding, Christian's Porreca is possibly the best road bike on the planet.
Meet our resident Unicorn of Wisdom in this column to reflect on the philosophy of motion. In commemoration of first rides, Wreszin invites us to dance along as he sets the stage of our metaphorically divine practice.
Happiness on the bike needs comfort in the saddle no matter how you ride. Browser our Fit Guide to visualize our sizing on Unicorns from around the world.
Much is said about the dreamer. At times their head may float to the clouds, life on pause while they dance away to places unknown, but it's these unicorns who return with optimism, joy, and laughter in hard times. Rejuvenated from an unknown well of resilience they find motivation in the bright side of life where everything is possible.
Back in 1930s a four-person team of idealists cemented the international Modernist movement to present a unified theory of design and lifestyle in a product accessible to everyone. Artek, short for Art and Technology, was a radical concept at the time and continues sharing their philosophy in the homes people around the world.
In SS19 our Copy Cat Capsule was revived to ask the cycling scene what style on the bike really is. The response of our FredEx and Speed jerseys used the fantasy of over branding and hyper sponsorship to make a point with levity: drink with me and live forever!
Music is a constant inspiration for the themes underlying our cycling exterior. We partnered with DUMMY magazine to share the #outdoordisco in a new light for SS18, now remixed for Summer.
For the uninitiated, listening to a Dummy playlist can be a transformative experience. Every mix is a microcosm of textures and vibrations; a world unto itself, unconcerned with galaxies far away, blissfully reverberating at it's own frequency. It's a rabbit-hole experience that sets you adrift to come back more whole and happy…
Exploring the worldwide connection of everybody, our Fictional Nations Concept asks a fundamental question: what is a border? New for SS19 in Pink, Lilac, Navy, and Olive.
