"Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. The theory is that since the advent of mass production manufacturers produce branded products which they assert and advertise to be identical within some technical standard." #wiki
We use the #sexyrodeo hashtag for a reason. Our Denim Jacket is cut to perform while you're on and off the bike and instantly makes you feel sexy while dancing outdoors.
It's water-repellent, abrasion-resistant and strechy which makes it your perfect companion when you're out shredding local trails or simply commuting from point A to B.
Using the northern hemispheres' early-winter-golden-hour we set out to test and shoot the bbuc #sexyrodeo Denim Jacket.