bbuc serves all people with an interest in bicycles as well as serious cyclists; it also wants to reach out and inspire all those who have not discovered that cycling can be a meditative activity thereby becoming a tool for self-discovery.
bbuc removes the fear of wearing purely function cycling clothes due to its combination of casual and functional wear.
This then becomes a norm in an area where others usually see a contrast.
In collaboration with the viennese designer duo, Wendy Jim who were former students of Helmut Lang, the first collection was developed that deliberately played with these contrasts.
Denim and Bomber Jackets naturally belong to the collection as do Skinsuits, Jerseys or Bib-Shorts.